I know that it seems strange to you when I talk about SEO, but today I can’t help it. When you get to the end (if you get that far) you will understand why. As an excuse I can always say that having a partner who lives on the subject (which I also see every day) it is difficult not to touch it from time to time.
There is a very hot topic in the SEO world right now. There is a lot of talk about it both in the United States and in Germany. I don’t follow the rest of the countries as active but I imagine that things won’t be very different. The term under which this new fashion circulates to call it in some way is called Private Blog Networks or PBN. In Germany German SEO Simon Schmid recently won a niche SEO competition generating close to €3,000 in 13 weeks using his network of expired domain blogs to rank for “credit” related keywords that have a very high level of competition.
What is a Private Blog Network or PBN and what does it give me?
You already know that I am not a specialist in the subject of SEO. In addition, my partner plans to launch one of those posts that will generate more than 200 comments, so I’m not going to be a spoiler either. He will explain it much better than me but in the meantime an explanation for dummies will serve you :
A Private Blog Network (PBN) is a private blog network created with the help of expired domains. Typically these are sites that maintain their old authority since they have been linked from powerful websites such as digital media, universities, town halls, etc.
I hope that for SEO newbies this initial explanation will help. Expired domains “force” are like gold because despite thousands of domains expiring every day, only a very small percentage is used for positioning work. Its value arises from the power that these types of links have to push any project from scratch to the top of Google.
Is it dangerous to use Private Blog Networks (PBN)?
It’s been a couple of months since Quondos has been doing this search for gold online. In this time we have found more than 1,000,000 expired domains. Only 50 were registered. This means that 99.995% of expired domains are useless for PBNs. The rest did not serve to make use of them in a network of expired blogs because they were penalized or simply did not have the necessary strength.
To answer the question in the paragraph: yes, if you do it wrong as in everything that has to do with SEO. Projects that we are setting up with PBNs at the moment do not suffer a greater risk than others. The rules can change at any time because the border between a permitted link building and one penalized by Google is very blurred. Is it risky to do this type of SEO? Can. Is it risky not to? As well.
I like to differentiate the blog world and the blogger from projects that seek more immediate monetization, such as an online store. For what is an online business I think it is totally legitimate to use these weapons as long as your project is worth getting more visibility than the others.
SEO is unfair by definition. Just today I accidentally found out that a blog of mine has been penalized by Google (I don’t know the reasons at the moment). The SEO strategy has been to create quality content and it seems that this is not entirely correct either. It is in theory what the omnipotent seeker wants. In this fight there is “collateral damage” where online victims arise who have not “manipulated” the results. Google is not fair in that sense so you can not stay with your arms crossed.
This is how Rankingbull was born. Here we explain how the idea came about.