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Since March 2013, it is possible to register new gTLDs such as .shop, .business or .berlin – in addition to classic endings such as .com, .net or .es. Little by little, some 1,400 new individual endings will be added to the nearly 250 available so far, which will make it possible to once again have short and precise domain names – attractive to both users and search engines. These new terminations will mainly affect the fields of sports, business, tourism and commerce.
The World Wide Web continues to grow. The unstoppable increase in web pages has generated a saturation of gTLDs and an abuse in the use of domain endings. This is what has happened in the case of .com , which has been used indiscriminately in Spain, surpassing the .es registry, despite the fact that many times these do not correspond to Spanish web pages. The ICANN (Internet Corporation for Assigned Names and Numbers) has echoed the requests for extension of domains by users and, as access to short and easy-to-remember domains has become more complicated, since 2013 it is possible register domains such as .eco, .online or .web.
The introduction of new top-level domains is intended to offer a greater variety of endings. Between 2000 and 2004, new generic top-level domains were introduced; in 2008 the current guidelines were relaxed, so that almost any expression could become a TLD, as long as it complied with ICANN standards and did not resemble another existing one. With the new generic top-level domains, companies now have greater possibilities to choose precise domains related to their offer, which are not only attractive to Internet users, but also to search engines.
The Californian ICANN is the non-profit organization in charge of granting names and addresses on the Internet, as well as the introduction of new domains. These began to be released in 2013 and have been appearing almost weekly since then, so it will be several years before all the planned domains are released. Some critics argue that this massive release of domains destabilizes the domain name system (DMS) but according to forecasts by the corporation, before the system becomes saturated, around 5,000 domains may be granted.
The introduction of new top-level domains opens up a wide range of possibilities for companies, who no longer have to resort to strange abbreviations or long strings of words due to the scarcity of good names available. In short, the new gTLDs:
The question often arises as to whether Google is going to treat these new gTLDs differently compared to the classic .com or .es; or if the choice of the domain will influence the positioning of the web page. In general it is considered that these new domains will not have any influence on a better positioning. Yes, there are exceptions, as occurs with regional endings: in Spain a .es ending will be better positioned than a .mx one –naturally, quite the opposite than in Mexico; a .madrid ending will position you better in the Madrid environment than a .es or .com one. In general, according to the opinion of SEO experts, domain endings do not have and will not have any influence on search engine rankings.
The list of new gTLDs is long and growing. It is advisable to visit the provider's page to get an overview of the available domains and those that are to come, since not all providers allow the registration of the domain you want. Also here that of “ first come, first served ” is valid. Basically there are new domain endings in the following areas:
Terms that define topics or offers : Among the endings that delimit the scope of the web page are very popular. sports , . travel or . music , for example, and between the latter . shop , . business or . club , among many others.
Terms with reference to the Internet : . blog , . web or . online are some of the most attractive.
Names of region or cities : In addition to the classics . is or . pt , today it is also possible to choose . Madrid , . osaka or . Quebec , for example.